In-Pack Promotions
In-pack promotion labels turn packaging into a campaign vehicle. Without changing the pack design, the die or the filling line, they deliver a coupon, a code, a scratch-off area or a small sample to the consumer together with the product.
When the campaign ends, the label returns to its standard version. This flexibility is a significant advantage for brands that want to launch seasonal campaigns quickly and test them without investing in new packaging.
Key features
- Scratch-off panelA unique code or prize is hidden under silver scratch-off ink.
- Detachable couponA perforated section is redeemed at the till or online.
- Unique campaign codeA different code is printed on every pack and limited to single use.
- Sample carrierA sachet or small sample is fixed to the label layer and shipped with the product.
Where is it used?
In-Pack Promotions applications are most often implemented in the following areas:
- FMCG campaigns
- Beverages and snacks
- Cosmetics cross-selling
- New product launches
- Loyalty programmes
- Retail prize draws
Technical specifications
| Code type | Unique alphanumeric code, QR, barcode |
|---|---|
| Scratch-off | Silver/gold scratch ink, opaque masking |
| Separation | Micro perforation, kiss-cut, removable adhesive |
| Carrier | Sachet, card, mini sample attachment |
Let us start with a sample. Before series production we print a digital sample and recommend testing it on your own filling line where possible. Folding structure, legibility and adhesive performance are then verified before production starts.