Smart Packaging
Smart packaging turns the label on the pack into a digital channel. With an NFC chip, an RFID antenna or a unique QR code, holding a phone close to the pack opens product authentication, a how-to video, warranty registration or a campaign page.
Combined with a booklet construction, a smart label delivers two layers of value: the printed pages carry the legally mandatory text, while the digital layer carries unlimited and updatable content. You can refresh your campaign without changing the printed matter.
Key features
- Embedded NFC / RFIDAn antenna inlay is placed between the layers of the label.
- Unique QR codeA different serial code is printed on every label for item-level tracking.
- Updatable contentThe code stays the same while the destination page can be changed at any time.
- Data collectionScan count, location and time data feed marketing analysis.
Where is it used?
Smart Packaging applications are most often implemented in the following areas:
- Luxury goods and cosmetics
- Spirits and wine
- Medicine verification and patient information
- Spare part authenticity control
- Textile and fashion retail
- Food traceability
Technical specifications
| Technologies | NFC (NTAG series), UHF RFID, QR / DataMatrix |
|---|---|
| Placement | Inlay embedded inside the label layers or surface printed |
| Encoding | Individual encoding and verification during production |
| Integration | Can be connected to existing product authentication platforms |
Let us start with a sample. Before series production we print a digital sample and recommend testing it on your own filling line where possible. Folding structure, legibility and adhesive performance are then verified before production starts.